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Effective Date: November 18, 2024

Welcome to Growth Orbit! At Growth Orbit, we are committed to respecting and protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our website (growth-orbit.co.uk) and services, including our Voice AI Services for Businesses.

By accessing or using our Site and services, you agree to the practices outlined in this policy. If you do not agree, please refrain from using our services.

For any questions or concerns, contact us at:

1. Definitions

  • Service: The website growth-orbit.co.uk and all associated tools, services, and products provided by Growth Orbit.
  • Personal Data: Any information about an individual that can directly or indirectly identify them.
  • Usage Data: Information collected automatically, such as browser details, IP address, and interaction logs.
  • Cookies: Small files stored on your device to enhance functionality and user experience.
  • Data Controller: Growth Orbit, responsible for determining the purpose and method of processing personal data.
  • Data Subject: Individuals whose data we process, including website visitors and customers.
  • Third-Party Processors: Service providers Growth Orbit uses to process data on its behalf, such as hosting platforms and analytics tools.

2. Data Collection

We collect the following types of data:

A. Personal Data

You may provide the following data when using our Service:

  • Name, email address, and contact information
  • Business name, billing details, and address
  • Configuration details for AI Sales Representatives

B. Usage Data

Collected automatically, including:

  • IP address, browser type, and version
  • Pages visited, time spent on pages, and clickstream data
  • Mobile device identifiers and operating system details

C. Call and Interaction Data

To provide and improve our Voice AI Services, we may collect:

  • Call metadata (e.g., timestamps, call duration, call parties)
  • Call transcripts and logs of interactions
  • Audio recordings, if enabled

D. Cookies and Tracking Technologies

We use cookies and similar technologies to improve functionality and analyze user behavior. Types of cookies include:

  • Essential Cookies: Enable core functionalities.
  • Analytics Cookies: Track user interactions for improvement.
  • Preference Cookies: Remember user settings and preferences.

You can manage cookies through your browser settings.

3. How We Use Your Data

We use the collected data to:

  • Provide and maintain our services.
  • Improve AI Sales Representatives based on user interactions.
  • Personalize user experience.
  • Communicate updates, offers, and newsletters (you can opt-out anytime).
  • Ensure compliance with legal obligations.

4. Data Sharing

We only share your data in the following circumstances:

  • Third-Party Service Providers: To facilitate services (e.g., hosting, analytics, payment processors).
  • Legal Requirements: When required by law or to protect our legal rights.
  • Business Transfers: In case of a merger, acquisition, or sale of assets.

We ensure that all third-party processors comply with GDPR standards.

5. Data Security

We implement robust measures to protect your data:

  • Encryption of sensitive information, including credentials and call data.
  • Access control to prevent unauthorized access.
  • Regular monitoring for vulnerabilities and potential breaches.

While we strive to secure your data, no method of transmission over the Internet is 100% secure.

6. Data Retention

We retain data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example:

  • Call logs and transcripts: Retained for up to 12 months unless otherwise requested by the customer.
  • Personal Data: Deleted upon account closure or as per user request.

7. Your Rights Under GDPR

As a Data Subject, you have the following rights:

  • Right to Access: Request access to the data we hold about you.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your data (“right to be forgotten”).
  • Right to Restriction: Limit processing of your data.
  • Right to Data Portability: Receive a copy of your data in a portable format.
  • Right to Object: Object to data processing for specific purposes, such as marketing.
  • Right to Withdraw Consent: Withdraw consent where applicable.

To exercise these rights, contact us at [email protected]. You also have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO).

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their content or privacy practices.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Effective Date.”

10. Contact Us

For questions about this Privacy Policy or your data, reach out to us at: